When you first get started in Internet Marketing, finding a good niche to start selling to is very important. Some people will know exactly what niche they want to target, but most people
have either a vague idea, or no idea at all.
If you are concerned about your ability to pick a good niche, then spend some time now doing some thinking and researching. Make a list of at least 10 different niche topics you find interesting, topics that you might like to sell. Once you have your list of topics, do some research so you can decide which of your listed topics is a “good” niche.
What makes a niche “good?” Here is the simple answer — you can sell to the group and make money. That’s all, you can make money. The term “niche” is another name for a group of people that are all interested in the same thing. They may all be interested in golf, or home-schooling, or curing some illness, or building chicken coops. They have a need or a problem and are looking for help solving this problem.
So, you are looking for (1) a group of people who are looking for the solution to a common problem they all have, and (2) a group that has money and is willing to buy something that they think will help solve their problem.
It’s really important that your target group is BUYERS. You want to KNOW that as a group they spend money on products similar to yours. Why? Because you don’t want to spend your valuable time creating or marketing a product that no one really wants to buy. You can use eBay and other online sites to see if your niche group buys products, and to learn exactly what types of products they prefer.
Think very carefully about targeting a niche group that is made up of teenagers or college students, because as a group they generally have very limited funds. They are looking for information, but usually they don’t buy much. And if they do buy, the items are normally very low priced. Having a niche group that has limited funds is a problem because it makes it harder to sell to the group. Your product prices have to be low, and you end up working hard to make low dollar amounts.
So before you buy a domain name and start a site, or pick an affiliate product to sell, or start creating your own product, make sure that your niche is filled with BUYERS. This is so
Important that it can not be emphasized enough. Now is the time to do your research, not three months from now, when you have busted your behind to get everything going, and you realize that no one is buying. Do your research now, and look for buyers.